Mārtiņš is a Messaging business enthusiast, working in the industry since 2001. Mārtiņš established Text2reach Group in 2009. Mārtiņš has a Business Administration degree from BA School of Business and Finance. In the early 2000’s Mārtiņš worked on SMS interactivity projects for the major TV channels and media in the Baltics and Scandinavia; from 2005-2009 he was Aspiro (currently Link Mobility) Country Manager in Latvia and Business Development Manager in the Baltic countries. In 2009, having spotted possibilities in Mobile Messaging business, he founded Text2reach Group. Martins is the CEO of Text2reach Group, managing the daily work of the Group.